Job Description – Marketing Communications Intern
Position: 1
Reporting to: Director of Marketing, Americas
Location: Jessup, Maryland, US
About Us
At Tate we are passionate about everything we do. As an independent brand operating within Kingspan Group, a global plc group of companies, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions and commercial office raised access floors, for over 60 years. With revenues of over $420m and growing, Tate plays a pivotal role in offering expertise in cutting edge design engineering in order to craft solutions, by working collaboratively with clients as a trusted partner.
Tate continues to grow and expand, operating multiple manufacturing and commercial sites across the US, Europe, the Middle East, Asia, and Australia. We are excited about our fresh, dynamic, and inclusive team of experts working on new innovations and forward-thinking designs, as we remain a market leading player within our industry. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact.
We are excited by potentially welcoming you as part of our team as we continue to grow on a worldwide scale.
About the Role
The Marketing Communications Intern will be primarily responsible for creating marketing communications and promotions. This internship position reports to the Marketing Manager.
What You’ll Do
- Reviews existing technical documentation and gathers materials of competitive companies to generate new communications.
- Writes and edits technical information to create promotional literature, e-mails newsletters, case studies, blogs, brochures and website content.
- Develops and executes social media campaigns, and social media advertising.
- Develops content and coordinates the distribution of e-mail marketing.
- Evaluates website content and user experience to suggest changes for improvement of the content, navigation and design of the website.
- Supports the development of video scripts and storyboards to produce promotional and tutorial videos.
- Collects data from website and other campaign activities for inclusion in monthly Key Performance Indicators (KPIs) report.
- Meets with appropriate company representative as needed to collect information and discuss communication needs on an individual project basis.
Potential Project Outline
SOCIAL MEDIA POST:
- Take outlined ideas and develop into social media post for promoting company activities.
- Schedule post, plan advertising/promotion of post where applicable and report on performance
COMPANY NEWSLETTER:
- Work with various departments to develop company newsletter. This includes editing articles written by others, and laying them out in a InDesign newsletter template.
- Initiate and follow-up on content deadlines.
CASE STUDIES:
- Work with regional sales teams to develop new project case studies. This will require following-up on contacts provided for sourcing project details, pictures, and quotes from involved parties.
KEY PERFORMANCE INDICATORS:
- Document and record key performance data including search engine results for month report.
Additional Expectations
- Remain compliant with the Code of Conduct and Policies which includes the Kingspan Group Compliance Policy.
- Ensure that all duties related to product compliance are adhered to in accordance with the Product Compliance Policy, Laws, Regulations, and market demands.
- Responsible for all tasks to achieve compliance goals and demands of the Compliance Management System.
- Must raise concerns related to the Compliance Management System to their supervisor, manager, or any member of the Leadership Team, or through the confidential whistle blower service.
What You’ll Bring
- Currently enrolled in college.
- Proficient with Microsoft Office Word, Excel, PowerPoint.
- Basic knowledge of Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat.
- Familiar with social media best practices across multiple platforms.
- Strong verbal and written communication skills.
Tate is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
Stay connected with us on LinkedIn for insights into life at Tate. Join us in our mission to make a difference through exceptional solutions.